If you’re looking to up your business’s SEO game for 2025, where do you start?
Understanding where you fall in line with the competition is an ideal first port of call. Using SEO benchmarking like organic traffic rates and conversion rates, you can see how your business is faring, and act accordingly. They help to show you what areas of your business are up to scratch and where you might need a digital marketing wake-up call.
Carry on reading and we’ll take you through some of the top SEO benchmarking checks for 2025 to put you on the path to success.
What Are SEO Benchmarks?
When we talk about SEO benchmarking, it’s key to understand how benchmarks are different than KPIs and metrics. Here’s a quick definition of each to get you up to speed:
- An SEO benchmark is a statistic that shows how you are performing in a relationship to your industry, or to an expected level. It’s a comparison tool against others.
- KPIs are things we look out for to show success and progress, such as number of visits, etc. Think of them like your company’s goals.
- Metrics for SEO are data points that help you to meet your KPIs, measurable pieces that show you are on the right track.
What Are Some Examples of Benchmarks?
There are many different benchmarks that businesses can try to hold themselves to. That’s because there are multiple and diverse things they may need to track, some of which may be more important to some industries than others. However, some common examples of SEO benchmarking include:
- Organic Traffic
- Impressions & Click-throughs
- Keyword Ranking
- Bounce Rates
- Conversion Rates
- Your past SEO performance
This list is not exhaustive, and there may be others you wish to look out for relevant to your business model.
What’s the Benchmark for Organic Traffic in My Industry?
One of the biggest SEO benchmarks is organic traffic. After all, organic traffic is one of the core things that SEO aims to generate, after all!
We’ve taken a look at some website benchmarks by industry to find out their organic traffic rates.
| Industry | Benchmark for Monthly Visits | Annual Growth |
| Tech & IT | 12,206 – 22,561 | 41 – 45% |
| Manufacturing & Engineering | 7,109 – 8,104 | 29 – 37% |
| Healthcare | 7,980 – 24,781 | 22 – 40% |
| Finance | 8,921 | 35% |
| Entertainment | 31,247 | 67% |
| eCommerce | 24,572 | 38% |
| Corporate & Legal | 11,295 – 11,704 | 21 – 39% |
| Education | 24,335 | 26% |
Information sourced from First Page Sage
How Do I Meet SEO Benchmarks for 2025?
After looking at the data, you might be wondering how you can shape up your business for 2025 so it’s competing at its best for SEO. Here are some key SEO strategies and trends that will help you stay ahead of the curve this year.
Technical Performance & Core Web Vitals
It might seem obvious, but making sure your website is optimized for the best technical performance and user experience possible is essential for SEO benchmarking. Especially if you have not updated things recently, check your site’s core web vitals. Does it load quickly and seamlessly? Is it easy to navigate with no major issues? If it needs work, this is the first place to start.
Advanced Semantic Search Optimization
Look into how your business stacks up when it comes to semantic search. Rather than simply matching keywords from queries and relevant pages, semantic search aims to understand the contextual meaning and intent behind a user’s search, allowing for a wider net to be cast to find relevant results for them. Make sure your pages clearly meet their intended purpose, whether they’re informational or transactional, and so on.
Video and Multimedia SEO
Just simple webpages won’t cut it in this day and age. Consider investing in video and multimedia SEO, creating content campaigns guaranteed to engage. With research suggesting that consumers retain 95% of the information they learn in a video as opposed to just 10% from text, it’s a trend you’ll want to get behind [Insivia].
Local and Hyper-Personalized Search Optimization
Your home turf advantage is not something you want to ignore. Make sure that your pages are optimized for local SEO to make sure you are maximizing your potential audience in your area. Additionally, especially for niche and specialist industries, personalized and specific keyword optimization aligned to user needs can help you connect with the consumer base that aligns with you most.
Cross-Platform Content Indexing
Make sure that your content is being seen and covered across all of your main online avenues of business. Cross-platform content indexing allows you to create a synergy across all of your digital marketing ventures. Ensure you take steps to optimize your content across all devices and across any relevant social media and business platforms.
Predictive SEO Analytics
AI is helping to provide a crystal ball when it comes to SEO. But utilizing machine learning to understand consumer searching habits and requirements, predictive SEO analytics can help you to understand emerging needs and trends to be able to meet them before they start to emerge.
Wrap-up
Knowing where to start when it comes to meeting your SEO benchmarking targets can be daunting. But, with constant monitoring, assessment, and iteration, you’ll be able to embark on an SEO growth strategy that helps to keep your business relevant to consumers and your industry as a whole.
If you need a helping hand, SEO strategy experts from AnjasDev are here to help. Let our team work with you to create a comprehensive SEO growth plan for 2025 that points you and your business in the right direction this year and beyond.
