Classic Home Improvements
Case Study of an Home Remodeling and Interior Decor Company Growth
230%
New Leads Increased
1800%
New Sessions Increased
400%
Search Traffic Increased
“Partnering with Anjas Dev for our digital marketing needs has been a game-changer for us. Their innovative approach to SEO and PPC catapulted our business to new heights. We were amazed by the 230% surge in new leads, and it’s safe to say that Anjas Dev has transformed how we connect with our audience. Their dedication and expertise have truly exceeded our expectations.”
– Jack Crocker, Founder, Classic Home Improvements
Project Overview
Classic Home Improvements, a premier name in the home renovation industry, embarked on a collaborative journey with AnjasDev to invigorate its digital presence and harness the power of online marketing. The challenges were clear: enhancing brand visibility, attracting qualified leads, and boosting conversions.
What Classic Home Improvements Was Looking For
Classic Home Improvements approached AnjasDev with a vision to expand its market reach and establish a solid online footprint. Their primary goals were:
Increase New Leads
The company aimed to amplify its leads through effective digital channels significantly.
Improve Brand Visibility
Classic Home Improvements sought heightened visibility across search engines and social media platforms.
Enhance User Engagement
The company wanted to engage potential customers with informative content that resonated with their needs.
Maximize Conversions
The ultimate objective was to convert leads into loyal customers, thereby increasing revenue.
Anjas Dev's Strategic Approach
AnjasDev meticulously crafted a comprehensive digital marketing strategy that seamlessly integrated Search Engine Optimization (SEO) and Pay-Per-Click (PPC) tactics to achieve Classic Home Improvements’ objectives.
AnjasDev performed an in-depth analysis of the company’s website and industry-specific keywords. They then optimized the website’s content, meta tags, and technical aspects, aligning them with best SEO practices. This optimization increased Classic Home Improvements’ organic search rankings, enhancing their online visibility.
AnjasDev executed targeted PPC campaigns across various platforms, tailoring ad content to match user intent. This approach increased click-through rates and better ad placements, driving quality traffic to Classic Home Improvements’ website.
To engage users and position Classic Home Improvements as an industry leader, Anjas Dev created a content strategy that included blog posts, infographics, and videos. These pieces addressed customer pain points and showcased the company’s expertise.
The Outstanding Outcome
- A staggering 230% increase in new leads directly attributed to the strategic implementation of SEO and PPC techniques.
- A substantial rise in online visibility, with Classic Home Improvements consistently ranking higher on search engine results pages.
- Enhanced user engagement due to well-crafted content that resonated with the target audience.
- A significant improvement in conversion rates as the influx of quality leads translated into loyal customers.
